Alacer Group Uses Big Data to Help Wireless Telecom Carrier Solve Subscriber Churn
Free white paper outlines Alacer Group’s methodology for identifying profitable customers with probability for churn
Bellevue, WA – August 14, 2013 – The Alacer Group, dedicated to helping business leaders accelerate performance, quality, productivity and profitability, today posted a free white paper that outlines how unstructured data can be used to address subscriber churn within the wireless telecommunications industry.
In “Using the Profitability Factor and Big Data to Combat Customer Churn,” author Ed Sarausad presents a compelling case study of how a Tier 1 U.S.-based wireless service provider restructured its marketing program to concentrate on retaining its best and most profitable customers. By using big data as an analytical tool, the Alacer Group designed an accurate, predictive way to proactively identify the service provider’s most valued subscribers, particularly those susceptible to churn. This enabled the carrier to allocate its marketing budget more effectively.
Sarausad is Alacer’s senior managing partner and CTO and is the practice principal for the technology solutions group. Sarausad is a champion for cloud, mobile and disruptive innovations utilizing real-time unstructured data. His accomplishments include transforming online services for clients around the world and the creation of a $300 million online advertising market in Japan and Korea.
“Using the Profitability Factor and Big Data to Combat Customer Churn” and other white papers can be freely accessed by visiting http://www.alacergroup.com/white-papers-directory/
About The Alacer Group
Headquartered in Bellevue, WA, with offices in New York and Dallas, the Alacer Group is a business consulting firm focused on four practice areas: big data, technology, finance and healthcare. Offering expert consultants around the globe, Alacer works with companies to resolve their needs quickly and smartly, resulting in positive outcomes. For more information, please visit the website at www.alacergroup.com or find us on LinkedIn.